Marketing Review and Planning

This service ranges from a One Day Marketing Review to a Strategic Marketing Project, including a Marketing Plan Service with LAA’s involvement and contribution determined by the client brief.

LAA’s service for a One Day Marketing Review would:

Focus on marketing services for the organization with the objective being to review current activity, identify potential areas for improvement and agree an appropriate level and mix of marketing services. Given the time frame the review would be limited to key personnel knowledge and readily available information.

For a Strategic Marketing Project LAA would provide a project management service to an agreed client brief in support of the organizations Corporate or Business plan – which may include:

To undertake or facilitate the planning process, contribute to plan development including product or service definition with associated sales and profit plans, sales campaigns and promotions plan. Preparation of draft and final plans for client review and approval. The objective would be to undertake a comprehensive planning process appropriate to the organizations needs with the deliverable being an operational marketing plan, providing a clear statement of direction with the necessary controls and measurement.