Telemarketing

Business to Business Telemarketing

LAA is a Business Development and Marketing Services Agency, formed to identify and support business development opportunities for companies and organisations within UK and Export Markets.

Effective use of Telemarketing is a Key Performance Area in Business to Business Marketing and a key tool in delivering LAA’s Business Development and Research services.

The Selling Cycle and Effective Use of Resources 

Single tier selling i.e. using an expensive Sales Engineer or Sales Executive for the whole selling cycle from initial opportunity research, qualification and first level prospecting to development and closing is an ineffective use of a valuable resource!

Splitting the activity into two tiers and using lower cost Telemarketing services for the initial research, qualification and appointment generation whilst focusing your stars on developing and closing pre-qualified prospects is a far more efficient use of time and resources.

LAA can provide cost-effective Telemarketing services working to your brief for

  • Market Research
  • List cleansing
  • Database Management
  • Prospect Qualification
  • Appointment Generation
  • Account Servicing

So if your need is to establish a profile of a market, sort out the wheat from the chaff, qualify opportunities or generate valuable pre-qualified appointments for your sales team LAA can help you get the most out of your sales force.